The restaurant was run by a well-known brand as a subsidiary and was looking at improving the reach of the target audience. However, the opening up of the restaurant happened just before the pandemic and the need for better reach and better profits was higher. The challenge was to overcome the difficulties faced due to the pandemic and at the same time ensure that the sale wasn’t affected much.
Restaurants were purely into word of mouth marketing in the initial days, but post inception of well-known food aggregators and social media – the need of creating a strong digital presence for the brands had become a mandate. Execution is challenging because the restaurant launch had multiple revelation stages, slowly unfolding the menu and availability. It was crucial for us to come up with unique and creative ways to keep the audience engaged.
We made people into participating in varied new set of restaurant menu collection and melas. This whole gamification helped us reach a new set of relevant audience. To make this more impactful, we collaborated with a lot of influencers to reach a wider audience. As a lot of influential people were talking about the restaurant and genuinely loving it, our social validation increased and eventually got us more loyal customers.
We created a lot of interesting creatives, inhouse videos, new festival based collections that the restaurant could look at and also banners/hoardings or any other traditional brand material that the brand may require. The amalgamation of a solid launch, branding and acquisition strategy helped us acquire them customers with an impressive ROI. Thanks to the brand for trusting in us!
