The construction company had been doing several projects across the demography in terms of construction, joint venture, interiors and more. All the projects that the organization had been working on are purely through references. The organization was looking at a expansion. The challenge was to break the traditional barrier and build a strong digital presence for the organization and thereby increase the visibility and sales by lead generation and branding activities.
This well-known construction company had some high quantity of leads through references, but the aim was to shift the focus to generating more MQLs and SQLs. This called for some extensive market research to identify which identify their target audience and effective ways to reach them. The organization required a strong branding presence in terms of brochures of projects, exhibition visibility, traditional advertising as well as digital advertising.
Once we started creating services-wise targeted campaigns to reach the decision-makers we started receiving good leads, but we knew we could still fine-tune and optimize the results, hence our strategies through brainstorming still continued.
We started testing multiple creatives and copies and we were able to determine what resonated most with the target audience and settled down to the best three, which were -
Each kind of creative was shown to the target audience in different stages, keeping their requirements and background in mind.
