Have you ever asked yourself this question? How did you come to know about the last product you purchased online? Yes, the answer to this question is social commerce, and this article will talk about its definition, basics, and tips for small businesses
Social commerce expands your brand's audience and consumer reach by putting eCommerce on social media. Global eCommerce sales are expected to reach $1.6 trillion by 2021, up 100% from 2020. Social selling has never been better.
Social commerce is a type of e-commerce that takes place on social media platforms. It involves using social media tools and platforms to facilitate buying and selling products or services.
Small businesses can benefit from social commerce in a number of ways. For starters, it can help them reach a larger audience of potential customers. Social media platforms also offer small businesses an opportunity to build relationships with their customers and create a community around their brand.
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Finally, social commerce can help small businesses increase their sales and conversions. Social media platforms help drive traffic to websites or online stores; small businesses can increase their chances of making a sale.
Covid has changed the ecommerce world. Now more and more people prefer to look for products on social media platforms and shop online. Following are the strategies that can help your small business grow.
71% of SMBs use social media platforms for brand building and brand awareness. Around 52% of SMBs post every day on social media. Regular posting isn't the same as having a significant social media presence. Social media may help you connect with consumers, boost brand recognition, and generate revenue when utilized strategically.
Social media marketing requires quality content. You can optimize your content using keywords, tags, and off-page SEO. A robust social media presence is crucial for developing a credible brand, standing out, and attracting consumers. 43% of buyers seek a company online before visiting for the first time.
Facebook Shops helped small companies sell online in 2020. Brands may establish online stores on Facebook. There are 250 million Facebook Shops globally, with some firms seeing significant benefits, such as one retailer's 66% higher average order value through Facebook Shops. Facebook Business Pages are needed to develop Facebook Shops. If you also have a Shopify shop, you may sync them and manage them together. If a consumer buys an item on Facebook, it will be deducted from your Shopify inventory and vice versa.
Furthermore, you can also develop your business profile on Instagram and WhatsApp. It will help you to engage with your customers and make a connection. With paid ad campaigns, you can access millions of potential buyers on these platforms and convert them into long-term customers.
Social commerce is a powerful tool that allows businesses to connect with their customers and prospects through social media platforms. Small businesses can reach a larger audience and convert more leads into paying customers by creating engaging content and utilizing tools like social media marketing, digital marketing, and branding.
If you are thinking about using social commerce for your business, consider these tips to get started.
